'It is things like concessions and how that fits into a broader movie theater experience that really are things that movie theaters need to focus on and hammer in,' Gallinari said. This has forced some theaters to improve their food game. Mike Gallinari, senior travel and leisure analyst at Mintel, said people are more inclined to wait to see a movie, giving streaming services a leg up on theaters. Market research firm Mintel said just 54% of people had been to a theater between April and October 2022. Since 2019, before the pandemic, the number of North American screens has fallen by more than 3,000, according to Comscore.
on the food and beverage is absolutely a must.' 'They're really looking for experiences that they're having for meals associated with watching the films. 'The American consumer now is really demanding more than just a popcorn and a drink or nachos or candy,' said Rolando Rodriguez, chairman of the National Association of Theatre Owners and senior advisor at Marcus Theatres. Personal Loans for 670 Credit Score or Lower
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